Project Overview:
Copa Nomsy España vs. Latam is an esports tournament crafted for the Hispanic community, uniting players from Europe (EUW) and Latin America (LAN and LAS) in a thrilling Teamfight Tactics (TFT) competition. Organized by Manute Gaming, the event aimed to ignite regional pride and camaraderie through top-tier gameplay, entertainment, and audience engagement. The project called for a strong visual identity and immersive viewer experience to elevate the tournament's prestige and excitement.
Role and Contribution:
Event Branding & Visual Identity:
Developed a cohesive and vibrant visual identity that captured the competitive and celebratory essence of the tournament. The design blended esports aesthetics with regional cultural influences, resulting in a distinctive and recognizable brand.
Graphics and Visual Identity:
Led the development of all graphics and visual assets, including promotional materials, stream overlays, and branding elements. The focus was on maintaining visual consistency and delivering high-quality content across platforms to reinforce the tournament's identity.
User Interface and Experience:
Designed the user interface and crafted an engaging viewer experience for the live broadcast. Layouts were optimized for clarity, ensuring seamless navigation and enhancing audience retention.
Content Creation:
Produced a range of promotional assets, social media graphics, and interactive in-stream overlays to drive audience interaction. These designs contributed to a polished, professional broadcast that heightened excitement and engagement.
GLG eStudio Collaboration:
As part of GLG eStudio, coordinated production efforts to ensure consistent application of branding across the entire broadcast and digital platforms. This role involved close collaboration with production teams to align visual identity with the tournament’s overarching vision and technical requirements.
Audience Engagement:
Crafted and executed social media campaigns aimed at building anticipation and excitement among TFT fans in Spain and Latin America. The targeted content strategy amplified the reach of the tournament, fostering a vibrant and connected community.
Key Highlights:
Spearheaded the creation of a distinctive visual identity, shaping the tournament's unique branding.
Directed the design and implementation of stream overlays, enhancing the live broadcast’s aesthetic appeal.
Developed marketing materials that significantly boosted pre-tournament awareness and engagement.
Collaborated with production teams to ensure seamless integration of design elements with technical broadcasting requirements.
Launched social media initiatives that drew substantial audiences and strengthened cross-regional community bonds.
